WKYK/WTOE provides a quality signal with the very best in entertainment and information for the people of Western North Carolina.
It serves listeners and is able to provide a way for local businesses to reach people.
It provides the listening area with information including a strong commitment to local news, information feature programs, and live
play-by-play coverage of local sports, along with service type programs that make a difference in people's lives. WKYK/WTOE provides
companionship not only through informational programming but through a variety of music with emphasis on the blend and format that
will attract the largest segment of listeners in the area and with local personalities who are identified with the activities in
the area it serves. It provides a professional advertising service with promotions that stimulate sales for our clients and helps to build a better, more progressive community.
These radio stations build long term loyalty and maintain sustained audience leadership.